Rapport Building & First Impressions

What Will You Learn?

• The importance of building rapport and trust with homeowners during the solar sales process
• How to create a strong first impression that positively influences the sales outcome
• Techniques for using emotional engagement and personal storytelling to build credibility
• The value of active listening and encouraging homeowners to talk more
• How to implement non-verbal communication, like nodding or smiling, to foster comfort and connection
• How to follow up consistently and personalize your approach to boost trust and conversion

Material Includes

• NA

Requirements

• Reflect on and apply rapport-building techniques in real scenarios
• Practice active listening and asking open-ended or clarifying questions like “Does that make sense?”
• Observe and respond to non-verbal cues from homeowners
• Write down personal strategies, communication techniques, and scenario-based reflections in the note sections
• Follow up regularly with homeowners, even in the absence of updates, to build long-term trust
• Focus on genuine connections rather than pushing for a sale

Audience

• Beginner-level solar sales professionals
• Individuals learning the foundations of relationship-based selling
• Salespeople seeking to improve their communication and rapport-building skills
• Those preparing for solar sales training assessments or certification